Форум

Danilo Berardi
In these days I have reflected on what is the best strategy to make SU known to the mass. I really thought about it because it's the goal I set for Italy, I can guarantee you that it's a great project that I'm doing here and it's working for me for many hours a day (but this is not the object now of reflection). I was saying that it's the thought that I always have in mind:
-HOW TO UNDERSTAND THE PUBLIC HOW TO PURCHASE ... HOW TO PAY ... HOW TO TRANSFER IT TO A WALLET ... AS A PROFILE ... etc. (I suppose we are all aware of the fact that we are few who know this new world).
-HOW TO KNOW THE PUBLIC SPHEROID UNIVERSE.

At the first question I found a solution that I am implementing here in Italy (I mean it in two words). I divided Italy into regions, I will put in the regions of the managers who will propose the sale of space in Italy and around the world, mainly to large investors (they are these that will start the market ... because they have economic interests) . They will appeal to people who have large economic capitals and especially to advertising agencies.
These people (who will buy large amounts of space) will be followed at all stages. From the selection of the Gino zones to the payment etc. I intend to generate awareness among those who have the purchasing power, generating the awareness that they are entering a new market and that if they want to dominate it they must invest now. As for this part of the work we are at a good point ... we have mapped again the whole of Italy, 7300 km of coastline, all the big cities, medium-sized cities and small tourist towns and much more ... it was a important job that has committed 2 people for 15 days and now we are finalizing details (We have also changed the prices of the spaces where they were too low.In short they will be updated by SU).
I have already selected the managers of 8 regions ... they are all people I know personally and who sellers can do (you can not think of improvising in such an important project).

As for my second reflection, HOW TO KNOW ABOUT THE PUBLIC, which is then what will use it every day and that will contribute to make it grow by also buying space, I made an idea about what I will do (certainly in Italy ):
- We are making videos (these videos will be available to all of you);
-Use the sport to make it talk to the media. I'm about to propose to two Italian Serie A football teams, to be the first to have their (giant) crest in the middle of the stadium. Who wants to take pictures will have to download the App and above all I already have an agreement with a journalist of a press agency to get the news back. To the owner of one of these football teams, I already showed the installation that I had placed here in Rome ... A gigantic temple that Popov placed on one of the most beautiful parks in Rome. He was amazed at the idea of what could be achieved with AR.
- I then think of some other things to do and I'm thinking about.

To conclude, I believe that we must start from two fundamental assumptions:
- CULTURAL DUTIES RESPONDS IN DIFFERENT MANNER TO ADVERTISING MESSAGES.
This must be taken into account.
I will give you some practical examples: there are many countries where advertising condoms is scandalous and perhaps unacceptable, there are some countries where some recurrences are little known by many citizens, etc .;
- CULTURAL DUTIES REACTIVELY DIFFERENT TO EXTERNAL STIMULATIONS. For an Eskimo it would be great to find a castle positioned on an expanse of ice, but if I do it in Italy, perhaps it would attract the attention of too few people ... it would be irrelevant!
For this reason, I believe, that we need to show people what they need (because we are all in a hurry today, everyone has 1,000 things to do every day, ALL STOPS TO REFLECT ON THE ONE THAT CAN HELP YOU TO SAVE TIME. it is not measured more in years, it is measured in quality!

For this reason, I am convinced that if you want to talk about SU, you need to give the media the right information.
There is no need to do hundreds of installations in each country, just do some for each nation all concentrated in a specific point. This would really understand the potential and it is certainly news that seek the media ... that would attract their attention.
I'll give you an example (which can be good in Italy and that each one must then interpret for their country):
I would consider a small urban center (not a big chaotic city ... then you will understand why), I would put the indication of the taxi rank, some indication that leads to the places of interest (the bank, the town hall, the place of worship, police forces, bus stop, etc.). I would do some sign-ups at restaurants, bars, etc.
Then I would call the media and I would say: this is the first center that is exploiting the AR ... this technology helps you do .... etc. then at the end I would say: NOW IMAGINE EVERYTHING YOU COULD REALIZE WITH Spheroi Universe ... go to the site where you can buy your space ... imagine in a chaotic city how it would be nice to disappear hundreds of advertising, road signs, etc. etc. etc.